I absolutely love Philadelphia. The sights, smells, tastes, and even the noises (which many may find absolutely terrifying). This blog I have created to document the experiences I go through each day in Philadelphia. Because after all, this is not only the City of Brotherly Love, but the city of excitement, surprise, insanity, hope, and happiness. Check it out!
www.oxoxphilly.blogspot.com
-Katie Killian
Thursday, September 9, 2010
She doesn't even go here.....
Well this isn't Mean Girls and I do go to Temple, but I did just transfered here this semester. I am Nicole Brueckman and I am a senior transfer student from Duquesne University.
Duquesne is a small private school in Pittsburgh, Pa that I originally attended to get a degree in sports marketing. However, after three years and WAY to many math classes I decided to go another route. I changed my major to PR and advertising and after a semester I had fallen in love with my new major.
Here was the problem, I was paying WAY to much for school with an okay communications program when I could have been paying not as much for an excellent communications program. Insert Temple University here. So after months, which seemed like years, of going back and forth about transferring my senior year, I knew it was the best thing to do.
I have never been more confident about my decision and his fall semester I hope to get to know you all and share my love of baking through my blog Better Than Yo Momma's Bakin'.
Wednesday, September 8, 2010
I'm a Billionaire
Not really. But it got your attention.
Anyway, I'm Alexa Ewton, I am junior and a communications major. I love hanging out with my friends and being with my huge family. I can definitely say I'm a goofy person if that was not already clear and I love having fun because life is too short to take everything seriously. I truly believe in karma and getting what you give in life. I'm from New Jersey but nothing like the people on the Jersey Shore. Some people think I am trying to look like Sammi Sweetheart but I've pretty much had the same hair style and look for years so essentially she is trying to be like me.
My blog, http://thegymtheloveofmylife.blogspot.com/ is all about my biggest passion, the gym. I love working out and being healthy. I know a lot about dieting and staying in shape. Some can say I'm obsessed with the gym, but it's a healthy obsession. In the blog I want to share what I know and what I have done to lose weight and get in shape. Being a personal trainer is my fall back plan so maybe sharing some of my knowledge on here will be practice.
Anyway, I'm Alexa Ewton, I am junior and a communications major. I love hanging out with my friends and being with my huge family. I can definitely say I'm a goofy person if that was not already clear and I love having fun because life is too short to take everything seriously. I truly believe in karma and getting what you give in life. I'm from New Jersey but nothing like the people on the Jersey Shore. Some people think I am trying to look like Sammi Sweetheart but I've pretty much had the same hair style and look for years so essentially she is trying to be like me.
My blog, http://thegymtheloveofmylife.blogspot.com/ is all about my biggest passion, the gym. I love working out and being healthy. I know a lot about dieting and staying in shape. Some can say I'm obsessed with the gym, but it's a healthy obsession. In the blog I want to share what I know and what I have done to lose weight and get in shape. Being a personal trainer is my fall back plan so maybe sharing some of my knowledge on here will be practice.
Michelle's Cake Corner
Hey everyone!
Here's a link to my personal blog, Michelle's Cake Corner. Making and decorating cakes is my favorite hobby so I thought I'd share some inspiring ones that I've seen with the class. My skills are completely amateur compared to anything I post on the blog, but maybe if I'm not too embarrassed I'll eventually post some pictures of some cakes I've made.
Even though this is a really specific topic, I figured that everyone has had some interaction with cakes before. Maybe you love to make them, maybe you had a terrible experience making one, or maybe you just like to look at them. No matter the case, everyone has at one point sat in front of a cake dedicated especially to them and blown out their birthday candles. Cakes are a great way to express yourself, a feeling, or a particular celebration. I get really mushy about it sometimes, but I think they can carry a lot of emotion and always remind people of happy times.
Hope you enjoy it!
Here's a link to my personal blog, Michelle's Cake Corner. Making and decorating cakes is my favorite hobby so I thought I'd share some inspiring ones that I've seen with the class. My skills are completely amateur compared to anything I post on the blog, but maybe if I'm not too embarrassed I'll eventually post some pictures of some cakes I've made.
Even though this is a really specific topic, I figured that everyone has had some interaction with cakes before. Maybe you love to make them, maybe you had a terrible experience making one, or maybe you just like to look at them. No matter the case, everyone has at one point sat in front of a cake dedicated especially to them and blown out their birthday candles. Cakes are a great way to express yourself, a feeling, or a particular celebration. I get really mushy about it sometimes, but I think they can carry a lot of emotion and always remind people of happy times.
Hope you enjoy it!
Tuesday, September 7, 2010
What's Trending
The consumer holds so much power these days. The website trend watching is an excellent example of consumers in action. Businesses watch such websites and networks as these to see what's working and what's not working for consumers across the Internet. Each article takes an upcoming consumer trend and reviews products associated with that trend.
With their own vocabulary of words (functionall or statusphere anyone?) the articles are fun to read and very informative for both businesses, advertisers, and fellow consumers. The article I read while browsing through this site was Nowism. According to the article, this "nowism" trend calls for instant consumer gratification. The site claims that this trend has created a chaotic "avalanche" that is sweeping up everything in its path at an exciting rate.
Abundance of knowledge, products, and services is what fuels this trend and the presence of instant information via the web further adds to the snowball effect nowism is having on the consumer's world. We experience nowism everyday. I find myself skipping web pages if it takes longer than a few seconds to load a web page. Fast food lines are going faster and faster (in some restaurants such as the McDonalds in Korea, you can order before you even step into the line).
We as consumers call for a double standard. We want more things at our fingertips at a faster rate and at the same time complain that we don't get enough "me time". So what did advertisers create? Easy vacation planning, multi-functional phones, and other previously luxury items that have become the everyday for consumers. Some innovations are downright hilarious. Take for example the walkstation which transforms your desktop computer into a lean mean fat burning machine!
Obviously there are wild cards when it comes to any trend, but all in all we can assume that today's consumer is demanding more at a faster rate. Trendwatching is a good site to learn about upcoming trends and the products that are attempting to meet the needs of the rulers of the advertising world--consumers.
With their own vocabulary of words (functionall or statusphere anyone?) the articles are fun to read and very informative for both businesses, advertisers, and fellow consumers. The article I read while browsing through this site was Nowism. According to the article, this "nowism" trend calls for instant consumer gratification. The site claims that this trend has created a chaotic "avalanche" that is sweeping up everything in its path at an exciting rate.
Abundance of knowledge, products, and services is what fuels this trend and the presence of instant information via the web further adds to the snowball effect nowism is having on the consumer's world. We experience nowism everyday. I find myself skipping web pages if it takes longer than a few seconds to load a web page. Fast food lines are going faster and faster (in some restaurants such as the McDonalds in Korea, you can order before you even step into the line).
We as consumers call for a double standard. We want more things at our fingertips at a faster rate and at the same time complain that we don't get enough "me time". So what did advertisers create? Easy vacation planning, multi-functional phones, and other previously luxury items that have become the everyday for consumers. Some innovations are downright hilarious. Take for example the walkstation which transforms your desktop computer into a lean mean fat burning machine!
Obviously there are wild cards when it comes to any trend, but all in all we can assume that today's consumer is demanding more at a faster rate. Trendwatching is a good site to learn about upcoming trends and the products that are attempting to meet the needs of the rulers of the advertising world--consumers.
Monday, September 6, 2010
Participatory Culture in Action: Auto-Tune the News
Check out this New York Times piece:
From Viral Video to Billboard 100
In class we have been discussing the nature of our digital, information-saturated environment. Much of that information arises out of participatory culture (Flew, p. 32). The Auto-Tune the News folks are a great example of participatory culture in action. The success of their recent Bed Intruder Song not only showcases the power of contemporary creative industries stemming from the enabling capacities of new media, but also brings up questions concerning popular music. As the article states, “It’s not easy to get on that chart… There are plenty of decent radio songs that don’t reach the sales chart.” Will remix pop dominate the charts in the coming years? Where does that leave more traditional artists? And, finally, why is the success of this track significant?
From Viral Video to Billboard 100
In class we have been discussing the nature of our digital, information-saturated environment. Much of that information arises out of participatory culture (Flew, p. 32). The Auto-Tune the News folks are a great example of participatory culture in action. The success of their recent Bed Intruder Song not only showcases the power of contemporary creative industries stemming from the enabling capacities of new media, but also brings up questions concerning popular music. As the article states, “It’s not easy to get on that chart… There are plenty of decent radio songs that don’t reach the sales chart.” Will remix pop dominate the charts in the coming years? Where does that leave more traditional artists? And, finally, why is the success of this track significant?
Saturday, September 4, 2010
Welcome!
Hey everyone! My name is Rebecca, but most people call be Becca unless they hold a personal grudge(s) against me. I'm originally from Upstate NY where they make the best maple syrup and hike a lot of trails. I decided to go to an urban school because rural life became too mundane and slow-going.
I believe that this world is developing at an alarming rate, and I wanted to have front-row seating. I love Philadelphia in that it still holds small-town people and shops as well as harboring historical landmarks. It is a city with a very unique rhythm and the past two years here have been very enriching.
I'm currently a Junior at Temple University with an Advertising Research major. I am employed by Temple University's Institute for Survey Research and also am an active member of Temple Community Garden. Sustainable communities interest me, and I hope to use the skills learned in advertising to help spread the word about sustainable living. In my spare time, I enjoy the outdoors, photography, and cooking for my friends.
I also enjoy the company of 3 roommates, 2 of which have food allergies. I am a self-proclaimed vegetarian (meaning I won't totally disown meat) and cooking in the apartment is always a challenge. Visit my personal blog Crisis Control to learn more about cooking with allegories and health in mind.
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