This article talks about how companies may or may not use twitter as a new means of promoting their company. It covers the four ways companies use twitter for business and explains how more and more companies are starting to use twitter. The four different approaches the companies may take on twitter are, direct, indirect, internal and inbound signaling. Since twitter is a very public area to post anything, companies must be very careful in what they post, and how they post their information.
This article suggests strategies companies should use or not to use twitter. The research vice president of Gartner says, "As Twitter is a public forum, employees should understand the limits of what is acceptable and desirable,". It is very easy for companies to start twitter and gain attention as much as it is for them to fail and gain negative image. It is very important for a company to maintain their reputation and good image.
As we have discussed in class about the usage of Twitter from various companies, I feel it is a good idea for the company to be more accessible and understood to their customers. Should all companies start using Twitter to reach to a wider range of audience?
I think the use of social media for businesses is becoming almost necessary. Social media is another term for the bazillion conversations happening online everyday. If a company is a part of that conversation, whether people are talking about them or trying to talk to them, it is vital to be active in your own conversations and maintain some control. Be proactive. Consumers want their brands to be social. They want to talk to "big names" as if they were human. Social media has been benefits for businesses!
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