Thursday, March 17, 2011
Going to Far?
A different approach on the media in advertising is Guerilla marketing. I personally like this kind of advertising because it is very untraditional and random, usually catching one of guard yet keeping their attention to what is being shown. Guerilla marketing can though take it to far. Here is an article from adage.com which shows a perfect example of this form of advertising. Do you think Guerilla marketing can go to far? Is pushing limits risky?
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This seems like it could make your day if you've been sitting in a cubicle... And it's probably a lot cheaper and more memorable than traditional methods of advertising. But, nonetheless I could see how some deadpan execs could find this 'disruptive.' All in all though, I say A for effort on their part.
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