The consumer holds so much power these days. The website trend watching is an excellent example of consumers in action. Businesses watch such websites and networks as these to see what's working and what's not working for consumers across the Internet. Each article takes an upcoming consumer trend and reviews products associated with that trend.
With their own vocabulary of words (functionall or statusphere anyone?) the articles are fun to read and very informative for both businesses, advertisers, and fellow consumers. The article I read while browsing through this site was Nowism. According to the article, this "nowism" trend calls for instant consumer gratification. The site claims that this trend has created a chaotic "avalanche" that is sweeping up everything in its path at an exciting rate.
Abundance of knowledge, products, and services is what fuels this trend and the presence of instant information via the web further adds to the snowball effect nowism is having on the consumer's world. We experience nowism everyday. I find myself skipping web pages if it takes longer than a few seconds to load a web page. Fast food lines are going faster and faster (in some restaurants such as the McDonalds in Korea, you can order before you even step into the line).
We as consumers call for a double standard. We want more things at our fingertips at a faster rate and at the same time complain that we don't get enough "me time". So what did advertisers create? Easy vacation planning, multi-functional phones, and other previously luxury items that have become the everyday for consumers. Some innovations are downright hilarious. Take for example the walkstation which transforms your desktop computer into a lean mean fat burning machine!
Obviously there are wild cards when it comes to any trend, but all in all we can assume that today's consumer is demanding more at a faster rate. Trendwatching is a good site to learn about upcoming trends and the products that are attempting to meet the needs of the rulers of the advertising world--consumers.
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