One of the 4 Creative Social Marketing Campaigns included Making a Classic Social. Well, a super fan of Harry Potter has taken this to a new extreme. He has created a fictitious twitter account taking on the persona of Lord Voldermort. He has over 200,000 followers and recently won a "Shorty Award" (twitter awards for content under 140 characters) for his creative tweets.
http://shortyawards.com/Lord_Voldemort7
And over the past few weeks I've seen more and more of these characters popping up on twitter. People are becoming brand activists and taking action to promote what they like.
I have heard more and more about twitter and i hear it has more of an influential impact on our culture then any other form of social networking. strange enough i dont think i know anyone personally who has a twitter account.
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