It was just yesterday that iPhone was kicked off three years ago - the little engine that could. In 2007, when it was kicked off, Blackberrys were king of smartphone land while RAZRs were the new trad. Three years later, now the Blackberry is playing catch up.
For the first time, iPhone outsold Blackberry in a fiscal quarter (3rd quarter of 2010) by over 2 million.
This is largely in part by the fact that iPhones cater to both consumers AND business professionals. Anyone can design an app for anything. The phone design is playful, yet sophisticated and elegant.
So is the iPhone catering to a niche market of business/high end consumer? Neglecting the other remainder?
In all honesty, it seems as though many college students are hooked onto their Blackberrys. The prices have come down, RIM revamped their design. iPhone seems like it is in another league at this point.
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