In class, we've been reading a lot about consumer feedback and contests to create new products. As I was looking through the New York Times, I found an article highlighting the Apple ipod Nano. The product created was a wrist-watch using the ipod nano, and the company called Minimal, who thought of the idea, asked for $25 pledges from people who were interested in buying the ipod nano watch kit. After 2 days, the amount of orders for the watch called "LunaTik," exceeded their expectations.
In the article, one of co-founders of the project believed the watch was becoming popular because of "the design company making the watch was offering a narrative into the process of how the product has been made.” The company was not only communicating with their buyers, but making it a priority to work with their buyers.
I believe the more involved you are with a product the more you will want to buy it. I think because Apple is already an established name it is only helping this online project to become more successful. The ipod nano is also very stylish and making it into a watch is practical. When the ipod nano first came out, Steve Jobs was quoted saying, "One of the members of our board of directors is going to use it as a watch." It's interesting to see another company carry out the idea before the CEO of Apple.
The watch has already received $540,000 in funding and this was all because of the popularity from the internet.
I find this to be really interesting! I can't believe how much funding the product has recieved already without the consumer even knwoing exactly how the ipod will work. It really goes to show how credible a company like Apple is and because of it's fan-base they are able to do things like this. It also goes to show how quickly people are willing to hop on the band wagon with knew products!
ReplyDelete