If you were the first of a million to become a facebook fan of Porsche, you could have had your name written on a car. It's an interesting use of facebook for social marketing, and it's just very cool.
here's the link:
http://www.fastcodesign.com/1663243/porsche-puts-names-of-1-million-facebook-fans-on-a-911
This is a great marketing campaign! It definitely makes those who are featured on the car more dedicated Porsche consumers and fans. It also promotes Facebook though and just furthers their popularity.
ReplyDeleteAwesome idea though!
i also thought this was a great idea. However i do not think the porche needs more publicity to be sold. Even more so i dont believe facebook needs any more advertisement or popularity. It is most likely the single most popular form of internet connection out there and i cant think of one person who does not have a facebook account or has not heard of facebook.
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